Polskie Przedsiebiorstwo Wydawnictw Kartograficznych
| ul. Solec 18/20,|
00-410 Warszawa, Poland
phone + 48 (22) 621 48 50, 628 32 51,
fax + 48 (22) 628 02 36,
www.ppwk.pl (in Polish)
The PPWK Co. was established in 1991 in place of the PPWK - State Cartogragraphic Publishing House, operating since 1951*. At the time it was the only publishing house offering all kinds of cartographic publications, mostly for schools, motor tourists and hikers.
In 1991 the joint-stock company was set up and soon its shares were admitted into the public circulation. At the same time, the company underwent a complete restructuring, based on thorough market analysis focusing on the investigation of consumer sectors and preferences. In January 1996, the first PPWK Co. quotation on the Parallel Market of the Warsaw Securities Exchange took place. Apart from prestige, it gained the company the financial means to speed up, among others, the computer processing of its cartographic publications.
Despite stron competition, particulary in road atlases and city maps, PPWK is still an indisutable leader on the domestic cartographic market - acquiring over 50% share in this market.
One of its strongest product is shool items. PPWK has the only, corresponding with the school curricula, cohesive and complex offer of shool atlases and wall maps in Poland. A wide group of methodologists were consulted do develop this product line.
The Company's publishing capacity is estimated at 100 to 130 new titles per year, with a prospect of increasing their number to 150. At present it publishes 350 titles per year, addressed to a wide circle of customers, such as school children and youth, teachers and tourists.
The published titles are updated and distributed through a well established network of wholesalers and bookshops, including 60 patronage wholesale distributors and 56 PPWK stalls in selected bookshops all over the country. The great number of this titles are classified in the folowing thematic groups:
In order to extend the range of its activity, PPWK also customizes and publishes maps, road atlases and city maps on individual client's orders. To such clients belong for instance banks or shipping and transport companies. PPWK publications also offer advertising space. In the near future, the PPWK Co. plans to increase the range of publications, mainly in the sphere of education. The company cooperates with multimedia publishers in editing of cartographic publications on CDs.
The succes of PPWK publications on the market is accounted for by the Company's constant effort to update the succesive editions, as well as its brisk response to the needs and interest of the customers. The Company's publications enjoy a great popularity in the publishing market. They serve millions of people at home and abroad.